Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.

User data is anonymous.
Find out more about Google's position on privacy with regard to its analytics service

Globally and in the European Union member states Google sets the following cookies:

__utma Cookie

  • A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

__utmb Cookie & __utmc Cookie

  • These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.
  • Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
  • This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure.

__utmz Cookie

  • Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the   __utmz Cookie also registers, what keyword generated the visit plus geolocation data.
  • This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

__utmv Cookie

  • Google __utmv Cookie lasts "forever". It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.

__utma Cookie

  • A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

We use Google Adwords Conversion tracker which uses cookies to help us determine how many people who clicked on our Google Ads end up contacting us through the website. This tracking cookie is set on your browser only when you click on a Google Ad and these cookies help us increase the website’s effectiveness for our visitors. These cookies expire within 30 days and do not contain information that can identify you personally. Please refer to the Google Advertising Privacy Notice for more information about Google Conversion Tracking and the ability to opt out.

AdWords Remarketing is a Remarketing and Behavioural Targeting service provided by Google. It connects the activity of www.minervalending.co.uk with the Adwords advertising network and the Doubleclick Cookie.

The data collected is anonymous and you can opt out of the cookie tracking here:  www.google.com/settings/ads/onweb/optout?hl=en

The cookie enables the serving of advertising based on your behaviour within this on third party websites, facilitated by Google.

  • The DMP BCP cookie is used to collect site based data on what users interests are and if they purchase through the site. 
  • This cookie captures URL structure, breadcrumbs and on-site user behaviours in order for us to build audiences in the Data Management Platform (DMP). Audiences created in the DMP are used to create lookalikes of high value users/converters in order to find more users with similar characteristics who have not been to the website before.
  • The cookie stores information about a user’s interests on the site. And recognises you when you return to our site and determines any changes in interests or purchases made.

Turn advertising technology collects and uses data to help make online advertising more relevant, and for ad delivery and reporting purposes. This plays an important role in keeping content on the Internet and within mobile apps largely free, dynamic, and vibrant by improving the relevancy of advertisements displayed throughout the Internet.

Turn advertising technology collects data that is not personally identifiable information (non-PII) about the websites and apps that a browser or device interacts with, and the advertisements a browser or app displays. This information may include non-PII browser or device-specific identifiers (such as mobile device advertising identifiers, IP address or your browser’s user agent string) and non-PII demographic and interest information provided by third parties.

Turn uses cookies to help it better understand the effectiveness of advertisements. For example, Turn may use cookies to help evaluate how browsers or applications respond to advertisements or any content provided therein, or to help determine the site placement and context in which advertisements are displayed. Turn’s cookies may also help control the number of times a browser or application is served an advertisement.

Use to show ads for businesses and other organizations to people who may be interested in the products, services or causes they promote.

For example: Cookies allows Facebook to help deliver ads to people who have previously visited a business’s website, purchased its products or used its apps. Cookies also allow us to limit the number of times that you see an ad so you don’t see the same ad over and over again.

Facebook also use cookies to help measure the performance of ad campaigns for businesses that use the Facebook Services.

For example: Cookies are used to count the number of times an ad is shown and to calculate the cost of those ads and to measure how often people do things like click on or view ads.

Cookies help serve and measure ads across different browsers and devices used by the same person.

For example: Cookies prevent you from seeing the same ad over and over again across the different devices that you use.

Cookies also allow Facebook to provide insights about the people who use the Facebook Services, as well as, the people who interact with the ads, websites, and apps of our advertisers and the businesses that use the Facebook Services.

Facebook also use cookies to help you opt out of seeing ads from Facebook based on your activity on third-party websites. Learn more about the information Facebook receives, how it decides which ads to show you on and off the Facebook Services, and the controls available to you here https://www.facebook.com/help/769828729705201

We use Bing Ads to promote our business online. To more effectively market our product and service, we use cookies to record the completion of your transaction.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Except for essential cookies, all cookies will expire after 60 days.

If you have questions on our use of cookies, or the information we hold about you or our use of that information, please do get in touch at info@minervalending.co.uk.

Need help or want more information?
Contact us

Robin Lewiston
0203 963 5970